Lead experience architect · product designer · 14 years

I design systems that take on the complexity so people don't have to.

Start by asking the right questions, the answers will help define the principles that will keep the goals, vision and team aligned to solve the right problem(s).

Open to lead, staff, or principal design roles · Full-time or contract

ExperienceWhere I have been

SalesforceSalesforce
Lead Experience Architect, GM Global Service Platform (2022–2026)
JP Morgan
Design Lead, Vice President, one case management platform for 200+ workflows (2021–2022)
myQ / Chamberlain
Lead UX Architect, global IoT ecosystem, 15M+ users (2017–2021)
Ford.com
UX / Information Architect, first responsive navigation + Build & Price, 100+ markets (2014–2017)
University of Michigan
Human-Computer Interaction, College of Engineering
Focus
Human-AI, enterprise SaaS, 0→1, IA, design systems, service design

Selected workFeatured work

SalesforceGM
Flagship · Salesforce for GM
GM Global Service Platform
How do we give advisors the confidence to show the customer we know you and value you?
Lead Experience Architect2022–2026
AIContact CenterEnterprise SaaSLegacy ModernizationService DesignInformation ArchitectureDesign Leadership
Result
40%
faster case resolution
myQ
0→1 platform · Chamberlain
myQ Community Platform
Customers weren’t just controlling devices, they wanted to manage communities.
Lead UX Architectled 2 designers + a BA
Self-Serve OnboardingPricing and Packaging0→1Information ArchitectureService DesignIoTSmart Access
Result
Community setup
Days Minutes
by introducing self serve
See more work →

Ford.com, prompt design for AI, and an in-car app demoed at CES.

How I work

Dig deep and understand the emotion behind the intent, and then align everything around it.

See it in the GM study →

TestimonialsWhat it's like to work with me

Recommendations from the people I have worked for and alongside.

Ghazi is an exceptional user experience architect. He applies his knowledge skillfully to define the problem and craft a solution that meets the customer need, and his ability to articulate the right UX insights brought the reasoning that really explained the "why" in our work.

Michael Propp
Michael Propp
Director, UX

I directly managed Ghazi on one of the most complex, large-scale enterprise transformation programs of my career. He owned the UX strategy for the most demanding work-streams end to end, and I never once had to worry about his delivery. He doesn't just solve problems, he elevates them. Any leader would be lucky to have him.

Subhayan Deb
Subhayan Deb
Digital transformation leader · directly managed Ghazi on the program

His talent does not stop at wireframes; it extends into comprehensive user stories and deep analysis of usability data. His mixture of strategic thinking and workflow interpretation makes him a valuable member of any team.

Ken Stock
Ken Stock
VP, Creative Director · Embark Digital
More recommendations on LinkedIn →

Let's talk

Open to lead, staff, or principal design roles. If you have a problem I can help with, I'd love to hear about it.

Email me LinkedIn Resume