The work

Case studies across AI, enterprise, IoT, and automotive, plus a few things I build in my free time for fun. Each one starts with the same question: what's the real problem underneath?

Selected workThe case studies

SalesforceGM
Flagship · Salesforce for GM · 2022–2026
GM Global Service Platform
How we helped 19,750+ advisors and dealers serve millions of customers, so no customer ever repeats their story.
Lead Experience Architect100+ workflows
AIEnterprise SaaSAutomotive0→1Service DesignInformation ArchitectureGlobal
40%
faster case resolution
Human-AI · self-initiated
Prompt design is design work
How I made AI a real design collaborator on a full engagement, without letting speed outrun the judgment.
Design Lead16-slide prototype
AIInformation Architecture0→1
3 days
full engagement
myQ
0→1 platform · Chamberlain
myQ Community Platform
How I gave community managers and residents one clear platform, with setup in minutes instead of days.
Lead UX Architectled 2 designers + a BA
Enterprise SaaSIoT0→1Design SystemsService DesignInformation Architecture
12 → 1
billing plans
Ford
Automotive · responsive
Ford Build & Price
How I let global shoppers build any vehicle on any device, then arrive at a dealership with their vehicle priced and ready to test drive.
UX ArchitectMobile-first
Automotive0→1Design SystemsService DesignInformation ArchitectureGlobal
3
markets tested
Ford
Automotive · IA
Ford.com Global Navigation
How I helped global buyers find the right car faster, by organizing Ford.com around how people shop, not how Ford is built.
UX ArchitectGlobal, all screens
AutomotiveInformation ArchitectureGlobal
15 → 7
nav elements

ExplorationsWhat I do in my free time for fun

Field notes · Personal · Human-AI
Working with my AI team
How I redesigned, built, and shipped this whole site with a cast of AI roles built to disagree. Includes the prompt, free to steal.
Self-initiatedthis site
AIProcess
Live
you're on it
myQ
Concept exploration
myQ Smart Vehicle Access
How a connected car could handle the smart-home task itself, so the driver never reaches for their phone.
Contributor, team conceptVision
IoTAutomotive
Concept
not shipped product