The work

Case studies across AI, enterprise, IoT, and automotive, plus a few concepts and experiments. Each one starts with the same question: what's the real problem underneath?

Selected workThe case studies

Flagship · Salesforce for GM · 2022–2026

GM Global Service Platform

How do we give advisors the confidence to show the customer we know you and value you?

Lead Experience Architect100+ workflows

AIContact CenterEnterprise SaaSLegacy ModernizationService DesignInformation ArchitectureDesign Leadership

faster case resolution

0→1 platform · Chamberlain

myQ Community Platform

Customers weren’t just controlling devices, they wanted to manage communities.

Lead UX Architectled 2 designers + a BA

Self-Serve OnboardingPricing and Packaging0→1Information ArchitectureService DesignIoTSmart Access

Community setup

by introducing self serve

Automotive · IA · global

Ford.com Global Redesign

Journey in context: know where the customer is, where they came from, and where they might go next.

UX / Information ArchitectGlobal, all screens

Information ArchitectureGlobal NavigationProduct ConfiguratorsDesign SystemsAutomotive

Build your car your way

ExplorationsConcepts, experiments and side projects

Human-AI · self-initiated

Prompt design is design work

Design the process that solves the problem, not just the solution.

Design Lead16-slide prototype

AIPrompt DesignInformation Architecture

full engagement

In-car experience · demoed at CES

myQ Smart Vehicle Access

Minimum interaction to maximize safety.

Lead UX Architect2017–2021

0→1IoTSmart AccessIn-Car UXSafety by Design

Field notes · Personal · Human-AI

Working with my AI team

How I redesigned, built, and shipped this whole site with a cast of AI roles built to disagree. Includes the prompt, free to steal.

Self-initiatedthis site